Conversion website
A premium, search-ready brand experience that makes the offer easier to understand and easier to choose.
Explore web design
Web design · AI platforms · SEO + AEO
Your website should help run your business.
We build AI-powered WordPress websites, custom business software and connected CRM workflows that turn inquiries into organized sales, service and delivery—without forcing your team into another disconnected tool.
20+ years digital experience
Custom built WordPress + AI
Connected website to operations
Free AI Growth Audit
Find the growth constraint worth solving first.
Enter one public website URL. Get an evidence-based view of website, search, conversion and AI-system opportunities—without an email gate.
01Website evidenceTechnical structure, content and accessibility indicators.
02Search + lead gapsSEO, AEO and observable conversion opportunities.
03AI opportunity mapCustomer-facing and operational systems for your industry.
0490-day roadmapPrioritized improvements without invented claims.
Live analysis
Preparing your audit
Validating the public website and preparing the secure analysis job.
- 1Discovering your businessWaiting
- 2Analyzing website performanceWaiting
- 3Reviewing SEO and search readinessWaiting
- 4Evaluating lead generationWaiting
- 5Identifying AI integration opportunitiesWaiting
- 6Building your growth roadmapWaiting
The audit could not be started.
Your AI Growth Audit
Business growth opportunities
—Measured
readiness
readiness
Save your private report
Email me the plan.
Enter your name and email after reviewing the initial findings. We will send your private report link and PDF, and connect the audit to Black Tusk OS so William can review the evidence before recommending next steps.
This report is based on publicly accessible website information at the time of the audit. Internal systems, rankings, revenue, conversion performance and operational capacity require confirmation.
01WebsiteAttract and explain
→
02AI intakeGuide and qualify
→
03CRMTrack and follow up
→
04OperationsQuote and deliver
Custom Websites
AI Lead Systems
Business Platforms
SEO + AEO
CRM + Automation
Client Portals
Quotes + Payments
Local Search
The new Black Tusk position
Your website should be the front end of a better business system.
Most businesses are still buying isolated pages, forms and software subscriptions. Black Tusk designs the customer experience and the operating workflow together—so marketing, sales and delivery stop fighting each other.
AI lead intelligence
Interactive intake, qualification and routing that gives prospects a useful experience before the first call.
Explore lead systemsBusiness platform
CRM, quoting, scheduling, portals, payments and custom workflows shaped around how your company actually works.
Explore platformsSearch authority
Technical SEO, local relevance, useful expert content and AEO structure designed for both traditional and AI-assisted discovery.
Explore SEO + AEO
The complete capability stack
More than web design. A connected growth and operating system.
Choose a focused service or combine strategy, design, AI, CRM, search, payments, content and ongoing support into one accountable build.
01
AI Platforms & Custom Software
Explore services 02Websites & Conversion
Explore services 03Lead Systems & CRM
Explore services 04Automation & Applied AI
Explore services 05SEO, AEO & Local Search
Explore services 06Advertising, Content & Creative
Explore services 07Hosting, Support & Strategy
Explore services
Interactive system builder
Build a smarter growth system in 30 seconds.
Select the outcomes that matter. Each choice adds a real module to the system—and carries directly into your project blueprint.
Your selections will be carried into Step 1 of the Blueprint.
BLACK TUSK
Your connected growth system
0 priorities connected
Lead Engine
AI Qualification
Quote + Pay
Client Portal
Automation
SEO + AEO
System focus
Choose at least one priority to configure the system.
Platform thinking, applied
Not concepts. Working systems.
These first-party products demonstrate the kind of connected search, lead, workflow and transaction experiences Black Tusk can build for clients.
Revenue operating system
Black Tusk OS
CRM, proposals, contracts, Gmail, Stripe billing, recurring payments, projects and AI-assisted workflows in one private platform.
CRMAIStripeAutomation
Rental marketplace
Sea to Sky Rentals
Listing workflows, map search, landlord and property-manager profiles, renter tools and lead routing for a regional marketplace.
MarketplaceSearchProfilesCRM
Property discovery platform
Squamish Presales
Development discovery, comparison, neighbourhood intelligence, saved favourites and an admin system built for conversion and content scale.
DirectoryCompareLocal SEOLead Gen
From problem to operating system
Strategy, design, engineering and search—one accountable build.
You should not have to coordinate a designer, developer, SEO provider, automation consultant and five software vendors just to improve one customer journey.
- 01
Find the real constraint
Map the customer journey and the internal workflow behind it. Identify where leads stall, information gets lost or staff repeat the same work.
- 02
Design the system
Structure the offer, experience, data, automations, content and search architecture before development starts.
- 03
Build a focused first release
Launch the highest-value workflow first—then improve from real use instead of overbuilding assumptions.
- 04
Grow the asset
Add content, automation, dashboards and new capabilities as the business and evidence justify them.
William FredericksWeb + AI Systems Developer
Experience that connects marketing, systems and AI
Meet William
Two decades building stronger online presence, lead systems and business workflows—now accelerated with AI.
Black Tusk combines more than 20 years of marketing and digital experience with hands-on web development, search strategy, lead-generation systems and custom operational software. The goal is not to add AI because it is fashionable. It is to use better technology to make the client experience clearer, the lead journey more accountable and the business easier to run.
2013Black Tusk founded
AEO CertifiedAI-search focused
Local + remoteBC and beyond
Built around your workflow
Industry problems. Custom systems. Practical starting points.
Black Tusk combines website design, lead systems and operational software. The right project starts with the repeated work inside your business—not a list of fashionable AI features.
01 / CONTRACTORS & TRADES
From quote request to finished job.
Collect job details, manage estimates, schedule site visits, coordinate updates and connect payments.
Explore contractor systems → 02 / REAL ESTATEKeep listings, leads and follow-up connected.
Build high-intent buyer and seller experiences around structured property information and CRM workflows.
Explore real estate platforms → 03 / PROFESSIONAL SERVICESOne connected client journey.
Link discovery calls, proposals, approvals, client onboarding and recurring service delivery.
Explore CRM automation →
Local market knowledge, platform-level execution
Based in Squamish. Built for ambitious businesses anywhere.
Black Tusk combines direct local-market knowledge with the technical depth to build far beyond a standard local agency website.
01
Squamish
Service businesses, trades, real estate, tourism and local growth.
Explore market 02Sea to Sky
Connected market strategy across Squamish, Whistler and Pemberton.
Explore market 03Whistler
Hospitality, property, premium services and destination brands.
Explore market 04Pemberton
Trades, tourism, agriculture, property and growing local businesses.
Explore market 05Vancouver
Professional services, B2B and growth-stage companies.
Explore market 06Vancouver Island
Victoria, Nanaimo, Comox Valley and regional service markets.
Explore marketResources that answer real buying questions
Useful guidance builds authority before the first conversation.
Explore practical decision guides on websites, AI systems, CRM, local search, Google Ads and connected lead-to-payment workflows.
How to Give Useful Feedback to Your Web Designer
A practical client guide to clearer website feedback, faster revisions and better design decisions.
Read guideOnline Payments vs. Booking Forms: Choosing the Right Customer Workflow
How payments, deposits, booking, intake and CRM handoff can work together on a service-business website.
Read guideHow to Improve Online Visibility: SEO, AEO and Search Readiness for Small Businesses
A practical guide to technical SEO, local relevance, useful content, authority and AI-assisted discovery.
Read guideLive strategy calendar
Choose a time that is actually available.
The booking calendar checks Black Tusk availability against the connected Google Calendar, then creates the invitation and Google Meet automatically.
Live Google Calendar conflicts Automatic calendar invitation Google Meet when enabled
A lead form that proves the point
Don’t “contact us.” Start designing the system.
This is the type of high-value, AI-assisted engagement Black Tusk can build into your own website: useful to the visitor, structured for the business and connected directly to the CRM.
- Guided, high-intent intake
- AI-generated preliminary opportunity map
- Automatic lead and project creation in Black Tusk OS
- Human review before recommendations or pricing
Your preliminary opportunity map
Recommended system
Fastest useful move
Search opportunity
Recommended next step
Direct answers
What businesses usually need to know first.
Clear answers help people and search systems understand what Black Tusk does, who it is for and how the work is different.
Black Tusk builds custom WordPress websites, AI-integrated business platforms, lead-generation systems, CRM and workflow automation, SEO/AEO programs, marketplaces, client portals, proposals, billing systems and connected Google Workspace or Stripe workflows.
Yes. Most projects should begin with the highest-value constraint. A website, lead system, CRM, search program or operational module can be launched first and expanded when real use justifies the next investment.
Pricing depends on the workflow, integrations, content, design depth, data model and testing requirements. Black Tusk uses reusable services and transparent proposal options, but each client can have different scope, payment terms and start rules.
The client owns the approved website content and custom project deliverables under the agreement. WordPress provides a portable foundation, while third-party services such as hosting, Stripe, Google or AI providers remain subject to their own accounts and terms.
Yes. An engagement can improve the existing website, connect current tools, replace one weak workflow or build a focused custom layer without rebuilding everything. Discovery determines what should stay, integrate or change.
Black Tusk is based in Squamish and works across the Sea to Sky, Whistler, Pemberton, Vancouver, Vancouver Island and with remote clients elsewhere in Canada.