5 Compelling Reasons You Need a Better Website Now!
A professional website gives your business instant global and local presence. It can help you build social proof and boost your brand credibility. According to reliable data from Google, as much as 63% of shopping occasions now start online.
If we’re being honest, having a business website is a non-negotiable necessity for any growth-driven business in this age. However, there are a million and one reasons why you need a better-than-average website. Below are five such reasons;
1. Take advantage of the coronavirus-induced shift in shopping behaviour
Since the first identified cases of COVID-19 in Wuhan, China, the novel coronavirus has spread across different continents leaving nothing but chaos behind. Despite the huge health and economic impact of the COVID-19, the crisis has triggered a major shift in human behaviour.
Everything has changed and social distancing is now the new normal. Here a few statistics that explain the situation better.
- Global online penetration is now 59% with about 4.57 billion active internet users, as of July 2020, according to Statista.
- Daily online grocery sales have almost doubled as of March 2020, compared to 2018. As much as 42% of Americans ordered groceries online in the same period compared to just 22% two years ago.
There’s a mindset shift currently happening concerning consumer behaviour.
Countries around the world are imposing different lockdown measures to curtail the coronavirus. Health agencies have recommended social distancing, among other measures to reduce the spread. More people are now shopping online than ever.
Having a professional website is fundamental to maintaining a solid internet presence. Businesses that want to maintain resilience and drive growth in these challenging times need to be positioned right where the audience can find them.
2. Being ‘searchable’ helps you reach your target audience more easily
Having a beautiful website is good. What’s also important is ensuring your website gets found easily by your customers and prospective customers. In our post on what makes a great website design, we emphasized the critical role of Search Engine Optimization (SEO).
Proper SEO should be at the core of your website design strategy to help you get found easily by searchers. When your website is able to garner higher SERP rankings (search engine results pages), you can rest assured that your business’s credibility, visibility, and marketing will also benefit significantly.
3. Your business website reflects your brand
Are you proud of your business website?
Does it do a great job of reflecting your company’s brand identity?
These are important questions because most people are going to equate your website to your business. About 88% of B2B customers referenced high-quality information in regards to their recent purchase decisions, according to a recent Gartner survey.
So, regardless of your industry, your business website should tick the boxes in the right places. In many cases, it will be your best chance to make a first impression.
You can’t afford to lose potential customers if you want to sustain business growth.
Everything from aesthetics to layout, website colour tones, information, and more, should, therefore, be top-notch and up to date. This is important to create a positive brand perception, build trust with prospects, convert acquired leads, and ultimately impact your business’s bottom line.
4. Your business website must be functional
You need more than just fancy web design. Your business website should be crisp, highly functional, and fully responsive to get customers on board.
This can mean navigating UI and UX in web design to ensure optimal functionality. It could also mean incorporating website features to greatly improve functionality. These features could include sophisticated web forms to boost conversions, online payment systems for products, services, and subscriptions, as well as proper booking systems as more customers want to take care of these processes online instead of in person.
All of these and more will be needed to make it easy for current clients and prospective customers to transact with your business on your website.
5. User experience impacts sales
Are customers enjoying the experience on your website?
You need to deliver a frictionless user experience for customers on your website as this can impact sales and conversion. Things such as minimizing clicks, for instance, can help to reduce user frustration. This can help with navigation and reduce the amount of time and effort it takes the average user to find information or get things done.
There’s also the DISC personality analysis as well, which should also be factored into your web design to help you design a better website for your audience (clients) based on their different personality traits. The DISC tool helps identify differences in personality by considering your audience (clients) as one of the four possible personality profiles.
Who’s your audience?
Clients that fall into this audience class just want results and are straight to the point. They can be quite blunt and not shy to take on challenges.
This audience class prioritizes relationships and more likely to influence others. They’re quite enthusiastic and optimistic but hate to be ignored.
Personality traits for this audience include being calm in their approach, being more supportive, sincere, and cooperative but hates being rushed.
This audience emphasizes quality and competency above all else. They’re not scared to be wrong, prefer getting full details and reasons objectively.
You’ll have to weigh up your audience with the DISC assessment tool to discover your audience’s viability and uniqueness as well as improve your chance of success by designing a website that best suits your target audience.
Overall, a great website design strategy should have user experience as one of its major objectives. Along with DISC analysis and clicks minimization, a user-centred website should consider;
- Using graphic elements, proper layout, text, and interactive elements in synergy to create memorable experiences; and
- Leveraging design creativity and consistency to achieve optimal clarity and simplicity to make the website easy to use.
It’s clear that while you need a business website, a poorly-designed website won’t cut it. Not only can this be a waste of time, but it could also ruin your company’s chances when it comes to brand perception, building credibility, generating leads, and maximizing conversion.
If you’re contemplating building a website that perfectly fits and promotes your brand identity, the experts at Black Tusk Web will be more than happy to help.
Our teams of web designers, brand design experts, content writing professionals, and SEO gurus are the right mix you need to build websites that clients will find useful, usable, and desirable. The Black Tusk Web team uses an effective project management system that helps us streamline communication, level up the performance of our web design team and effectively takes the burden of website design off our clients.
Want to build a robust online presence?
The Black Tusk web design team will help you build a professional business website that’s not just an interface between your brand and its customers, but one that will help foster the kind of interactions and experiences needed to make your business and its products or services hugely successful.