Are you looking for a reliable and experienced web design company in Vancouver, BC? Look no further than our team of experts at Black Tusk Web Design Vancouver. We offer a wide range of website design and development services, as well as search engine optimization (SEO) services that will help your business rank higher on Google and other major search engines. We have years of experience working with businesses in Vancouver and across Canada, and we are confident that we can help you create a website that not only looks great, but also generates more leads and sales for your business.
We wanted to take a moment to answer some of the more common questions when it comes to website design.
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of optimizing a website for Google and other major search engines. The goal of SEO is to improve the visibility of a website in the search engine results pages (SERPs), with the ultimate goal of generating more traffic and leads for the business.
In addition to our web design services, we also offer SEO services that are designed to help your website rank higher on Google and other major search engines. Our team of SEO experts will work with you to identify the best keywords for your business and then help you optimize your website around those keywords.
What are some common features of a successful website?
A successful website must be designed with your target audience in mind. It should be easy to navigate, visually appealing, and contain relevant and well-written content that addresses the needs of your target customers. In addition, a successful website must be properly optimized for search engines in order to rank higher in the SERPs.
What Makes a good website design?
A good website design must take into account many factors such as the target audience, the purpose of the website, the products or services being offered, and the overall branding of the business. At Black Tusk Web Design Vancouver, we have years of experience designing and developing websites for businesses in Vancouver and across Canada. We will work with you to understand your specific needs and then create a custom website design that meets those needs.
What is UX (user experience)?
UX is short for user experience, and it refers to the overall experience that a person has when using a website or app. A good UX must take into account many factors such as ease of use, navigation, and overall design. At Black Tusk Web Design Vancouver, we focus on creating a positive UX for all of our clients.
What is responsive design?
What is a content management system (CMS)?
A content management system (CMS) is a software application that allows users to create, edit, and publish content on the web. WordPress is one of the most popular CMS platforms, and it powers millions of websites around the world.
What are some common website design mistakes?
Some common website design mistakes include using too much text, having a cluttered layout, and using low-quality images. At Black Tusk Web Design Vancouver, we avoid these mistakes by carefully planning out each website design before we start designing.
How much does a website cost?
The cost of a website depends on many factors such as the size of the website, the number of pages, the level of customization, and the services being used.
In general, a basic website can start as low as $500, while a more complex website can cost upwards of $5,000+.
What are the benefits of having a website?
Some of the benefits of having a website include increased visibility for your business, the ability to reach new customers, and improved brand awareness. A website can also help you generate leads and sales for your business.
When it comes to website design, there is no one-size-fits-all solution. The best website design for your business will depend on many factors such as your target audience, the purpose of the website, the products or services being offered, and the overall branding of the business. At Black Tusk Web Design Vancouver, we have years of experience designing and developing websites for businesses in Vancouver and across Canada. We will work with you to understand your specific needs and then create a custom website design that meets those needs.
Why Choose Black Tusk Web Design Vancouver?
There are many web design companies in Vancouver, but not all of them are created equal. When you choose Black Tusk Web Design Vancouver, you can rest assured knowing that you are working with a team of experienced and professional web designers who are dedicated to helping your business succeed online. We offer a wide range of services, including web design, web development, and SEO, and we are confident that we can help you achieve your online goals.
If you are interested in learning more about our web design services or if you would like to get started on your new website, contact us today. We would be happy to discuss your project with you and provide you with a free quote. Just click the ‘Get a Quote’ button in the header of this page to book your free consultation today.
If you’re planning on redesigning your website in 2023, you’ll want to make sure that you’re up-to-date on the latest web design trends. In this blog post, we will discuss seven of the most popular web design trends for 2023. Keep reading to learn more!
Minimalistic design. In recent years, there has been a shift away from cluttered, busy website designs and towards minimalistic ones. This trend is only going to continue in 2023, so if you’re planning on redesigning your website, make sure to keep things clean and simple.
Mobile-friendly design. It’s no secret that more and more people are using their phones and tablets to browse the internet. In fact, it’s estimated that by 2023, over 60% of internet traffic will come from mobile devices. This means that if your website isn’t designed with mobile users in mind, you’re going to lose out on a lot of potential traffic.
Dark mode. Dark mode is a popular trend in website design that allows users to switch to a dark-themed interface. This can be helpful for those who prefer to browse the web at night or in low-light conditions.
Personalization. In 2023, website design will be all about personalization. This means creating a responsive web design that is tailored to the individual user’s needs and preferences. This can be accomplished through things like website cookies and user tracking.
Voice search. Voice search is another trend that is on the rise. With the popularity of voice-activated assistants like Siri and Alexa, it’s no surprise that more and more people are using their voices to search the internet. In 2023, website designers will need to take this into account and make sure that their websites are optimized for voice search.
Augmented reality. Augmented reality is a technology that allows users to interact with digital content in the real world. This trend is starting to gain traction in website design, and we expect to see more AR-enabled website in 2023.
Chatbots. Chatbots are computer programs that simulate human conversation. They are commonly used to provide customer service or support on websites. In 2023, we expect to see more chatbots being used on websites as they become more advanced and realistic.
Virtual reality. Virtual reality is a technology that allows users to immerse themselves in a simulated environment. This trend is starting to gain traction in website design, and we expect to see more VR-enabled website in 2023.
These are just a few of the web design trends that website designers will need to be aware of in 2023. So if you’re planning on redesigning your website, make sure to keep these trends in mind!
Need help with website design? Our team of experts at Vancouver Website Design can help! Contact us today to learn more about our web design services.
When it comes to website design, feedback is key. Your web designer needs to know what you like and don’t like, so they can create a website that meets your needs and looks great. However, giving effective feedback can be difficult. In this blog post, we will discuss how to give your web designer useful feedback, so they can create the perfect website for you!
When giving feedback, it is important to be specific. This means stating what you do and don’t like about specific elements of the design. For example, if you don’t like the colour scheme, be specific about which colours you don’t like and why. If you think a certain element should be moved, explain where you think it should be moved to. The more specific you are, the easier it will be for your web designer to make changes that you will be happy with.
It is also important to give feedback constructively. This means avoiding negative or critical comments. For example, instead of saying “I hate this colour scheme,” try “I’m not a big fan of these colours, I would prefer something brighter.” By constructively giving feedback, you will help your web designer to understand your vision for the website and make changes that you will be happy with.
Finally, it is important to be patient when giving feedback. Your web designer is working hard to create a website that you will love, and it takes time to get things just right. If you are not happy with the first design, that’s okay! Just give your web designer specific, constructive feedback and they will make changes until you are happy with the final product.
Web design is a collaborative process, and effective communication is key to creating a website that you will love. By following these tips, you can give your web designer the feedback they need to create a website that is perfect for you!
You probably might have asked how Google search results are determined or how the search engines work. With over 1.8 billion websites on the web, one would wonder how Google, Bing, Baidu, and the other search engines manage to rank all of the billions of web pages emanating from these websites.
Search engines deploy crawlers (bots) to scour the internet for web pages and rank them accordingly to generate search results. While this is not as simple as it seems, in this post, we’ll shed some light on how these search engine crawlers (bots) work behind the scenes to generate search results for users.
How Search Engines Work
There are three key steps involved in how search engines work – crawling, indexing, and ranking/serving. The first step involves the search engines deploying bots referred to as crawlers or spiders to scour the internet for new and updated web pages via URLs.
These spiders/crawlers then try to analyze each of the pages crawled to discover what each page is all about as well as determine how relevant the pages are to online searches. The results are then indexed based on relevancy, using a set of ranking factors that are dependent on the algorithm of the search engine in question, and then served up to users searching online.
Google doesn’t accept payments to rank your websites high on search engine results pages (SERPs). So, how do you get your website pages to rank high on SERPs?
The answer, in this case, is knowing how to optimize your website for high ranking.
This in turn can only be successful when you have a good grasp of what search engine crawlers want to see on your web pages. Here are some of the most important things crawlers want to see on your web pages;
2. Internal links
Internal links on website pages make them easily navigable and crawlable for search engine crawlers.
3. Content structure
Site and content structure plays a role in how search engines crawl your website. Content on your website should therefore be organized in a way that should make it easy for both human users and search engines.
Along with these three (3) things, others such as the actual content quality as well as the searcher’s location, search history, search medium (desktop or mobile), can also influence what content they are served as well as how the content is ranked.
Now that you know how search engines work, it’s important to translate this knowledge into creating an easily crawlable and indexable website.
From getting your site structure right to properly formatting your website’s HTML codes, proper use of internal links, and a commitment to high content quality, it will become much easier to get your web pages to rank well on searches that are relevant to your brand and business.
No one can stand a slow website. Not me or any of the 90% of other internet users with attention spans shorter than that of a goldfish who are more likely to bounce if your website pages don’t load up within the first five (5) seconds. (Google)
Slow website loading speed decreases your chances of generating leads and making sales from your share of web traffic. In this post, we’ll uncover five of the common culprits responsible for the reasons why your website loads at a snail pace. We’ll also shed the light on how you can turn up the speed so it loads as fast as possible.
The problem with hosting is that it can doom your website to perpetually slow loading times even before you have an actual website.
So, before writing the first line of code, you want to make sure your website is hosted on a high-quality hosting service provider. Doing this will help you avoid slow loading, low SEO ranking chances, and the poor user experience that comes with browsing on slow websites.
2. Heavy and unclean codes
Are the source codes on your website absurdly heavy, messy, or unclear? All of these can significantly impact how fast your website loads. So, you know your website deserves better than some poorly written codes.
Any web design or development expert worth their weight will appreciate the importance of having clean and user-focused codes on a website’s speed and performance.
3. Not using good caching techniques
Caching techniques help make content readily and easily available to read for users.
The key basis of this involves storing the data on the computer that needs to read the information rather than having to read such information directly from the original source. Caching, when done right, will significantly help boost your website speed.
4. Unoptimized images and media content
Unoptimized media content can take a toll on your website speed, especially if you own an image-heavy website.
While it makes sense to complement your written content with enough images, audio, video, etc, not properly optimizing these media files as far as sizes are concerned can slow down your website loading speed.
5. Not using a content delivery network (CDN)
CDN helps cache content in multiple locations around the world.
By storing these caches closer to website users, the time it takes to render on their device is significantly cut short. While having this set up can help supercharge your website speed, not having one in place can mean slow loading times.
6. Too many plugins
Plugins help improve the functionality of websites.
But like every good thing, too much of it can impact your website speed. Along with slow website loading speeds, having too many plugins installed on your website can put your website at risk of website crashes, and security breaches, among others. So, it’s always better to stick to the few you really need.
7. Code bloated WordPress themes
One of the best things about WordPress is how easy it can be set up. There are thousands of both free and paid themes that you can consider when building your website. The problem with some of these themes, however, is that they might be poorly built. WordPress themes with bloated codes can mean slow-loading pages and poor user experience for your users, among other things.
There are a million and one reasons why you need to take your website loading speed more seriously. Aside from the obvious poor user experience on your website that could significantly impact your website’s lead generation and sales conversion chances, website speed is also a key SEO ranking factor that could impact your website’s visibility on search engines.
From choosing the right hosting provider to ensuring clean and clear codes, among other things, getting your website to load as fast as possible (great if it loads under 3 seconds!) can help make a world of difference on how well your website can support your business’s strategic digital goals.
5 Compelling Reasons You Need a Better Website Now!
A professional website gives your business instant global and local presence which can help you build social proof and boost your brand credibility. According to reliable data from Google, as much as 63% of shopping occasions now start online.
If we’re being honest, then having a business website is a non-negotiable necessity for any growth-driven business in this age. However, there are a million and one reasons why you need a better than an average website. Below are five such reasons;
1. Take advantage of the coronavirus-induced shift in shopping behaviour
Since the first identified cases of COVID-19 in Wuhan, China, the novel coronavirus has spread across different continents leaving nothing but chaos behind. Despite the huge health and economic impact of the COVID-19, the crisis has triggered a major shift in human behaviour.
Everything has changed and social distancing is now the new normal. Here a few statistics that explain the situation better.
There’s a mindset shift currently happening concerning consumer behaviour.
Countries around the world are imposing different lockdown measures to curtail the coronavirus. Therefore, Health agencies have recommended social distancing, among other measures to reduce the spread. More people are now shopping online than ever.
Having a professional website is fundamental to maintaining a solid internet presence. Businesses that want to maintain resilience and drive growth in these challenging times need to be positioned right where the audience can find them.
2. Being ‘searchable’ helps you reach your target audience more easily
Having a beautiful website is good. What’s also important is ensuring your website gets found easily by your customers and prospective customers. In our post on what makes a great website design, we emphasized the critical role of Search Engine Optimization (SEO).
In the same way, Proper SEO should be at the core of your website design strategy to help you get found easily by searchers. When your website is able to garner higher SERP rankings (search engine results pages), you can rest assured that your business’s credibility, visibility, and marketing will also benefit significantly.
3. Your business website reflects your brand
Are you proud of your business website?
Does it do a great job of reflecting your company’s brand identity?
These are important questions because most people are going to equate your website to your business. About 88% of B2B customers referenced high-quality information in regards to their recent purchase decisions, according to a recent Gartner survey.
So, regardless of your industry, your business website should tick the boxes in the right places. In many cases, it will be your best chance to make a first impression.
You can’t afford to lose potential customers if you want to sustain business growth.
Everything from aesthetics to layout, website colour tones, information, and more, should, therefore, be top-notch and up to date. This is important to create a positive brand perception, that builds trust with prospects, converts acquired leads, and ultimately impact your business’s bottom line.
4. Your business website must be functional
You need more than just fancy web design. Your business website should be crisp, highly functional, and fully responsive to get customers on board.
This can mean navigating UI and UX in web design to ensure optimal functionality. It could also mean incorporating website features to greatly improve functionality. These features could include sophisticated web forms to boost conversions, online payment systems for products, services, and subscriptions, as well as proper booking systems as more customers want to take care of these processes online instead of in person.
All of these and more will be needed to make it easy for current clients and prospective customers to transact with your business on your website.
5. User experience impacts sales
Are customers enjoying the experience on your website?
You need to deliver a frictionless user experience for customers on your website as this can impact sales and conversion. Things such as minimizing clicks, for instance, can help to reduce user frustration. This can help with navigation and reduce the amount of time and effort it takes the average user to find information or get things done.
There’s also the DISC personality analysis as well, which should also be factored into your web design to help you design a better website for your audience (clients) based on their different personality traits. The DISC tool helps identify differences in personality by considering your audience (clients) as one of the four possible personality profiles.
Who’s your audience?
Clients that fall into this audience class just want results and are straight to the point. They can be quite blunt and not shy to take on challenges.
This audience class prioritizes relationships and more likely to influence others. They’re quite enthusiastic and optimistic but hate to be ignored.
Personality traits for this audience include being calm in their approach, being more supportive, sincere, and cooperative but hates being rushed.
This audience emphasizes quality and competency above all else. They’re not scared to be wrong, prefer getting full details and reasons objectively.
You’ll have to weigh up your audience with the DISC assessment tool to discover your audience’s viability and uniqueness as well as improve your chance of success by designing a website that best suits your target audience.
Overall, a great website design strategy should have user experience as one of its major objectives. Along with DISC analysis and clicks minimization, a user-centred website should consider;
Using graphic elements, proper layout, text, and interactive elements in synergy to create memorable experiences; and
Leveraging design creativity and consistency to achieve optimal clarity and simplicity to make the website easy to use.
It’s clear that while you need a business website, a poorly-designed website won’t cut it. Not only can this be a waste of time, but it could also ruin your company’s chances when it comes to brand perception, building credibility, generating leads, and maximizing conversion.
If you’re contemplating building a website that perfectly fits and promotes your brand identity, then the experts at Black Tusk Web will be more than happy to help.
Our teams of web designers, brand design experts, content writing professionals, and SEO gurus are the right mix you need to build websites that clients will find useful, usable, and desirable. The Black Tusk Web team uses an effective project management system that helps us streamline communication, level up the performance of our web design team that effectively takes the burden of website design off our clients.
Want to build a robust online presence?
The Black Tusk web design team will help you build a professional business website that’s not just an interface between your brand and its customers, but one that will help foster the kind of interactions and experiences needed to make your business and its products or services hugely successful.