WordPress vs Wix vs Squarespace: Battle of the Builders!
You’ve decided you need to build an online presence for your company. Congrats!
It makes sense that you want to start with building a professional-looking website. You’ve realized just how much this can mean for your marketing as well as business sales and conversion. The only problem now is; your head is spinning with too many options and you just can’t decide which website builder to use.
Should you stick to WordPress? Are you tempted to try what Squarespace or Wix might offer? We understand your dilemma and this guide on WordPress vs Wix vs Squarespace has been compiled to help you make the best decision.
WordPress vs Wix vs Squarespace: Overview
These three are unarguably the biggest website builders out there.
All three have a lot of similarities as well as differences that account for their unique strengths and weaknesses. We’ll briefly touch the main points below;
*Let’s start with Squarespace;
Squarespace’s target audience is basically website builders without any coding skills.
The sole purpose of the platform is to make website building simple stupid such that anyone can build their own website without having to write a single letter of code. While this sounds great and truly quite great to an extent, the need for this level of simplicity has led to a ‘watered down’ and ‘walled garden’ approach to ensure the quality and functionality of Squarespace’s over 3.6 million websites.
*Then, there’s Wix also;
Another cloud-based website building platform for people who want to build websites without coding.
Wix holds 2.3% of the CMS market and powers 1.3% of all websites on the web. To begin with, you’ll want to use one or two of the main ways most people use to set up a Wix Website. Either you use the ‘Wix Editor’ mode where you pick a template and then add the content or you go the ‘Wix ADI’ mode route.
The ‘Wix ADI’ is the short form for Wix Artificial Design Intelligence.
This method builds your website with little to no input from you just by asking you a few questions and then using publicly-available information about your business. Both methods are aimed at people with no coding or web development skills. But there’s also a ‘Wix Corvid’ (this has nothing to do with COVID-19 lol!).
The Corvid mode offers the greatest functionality of all three methods but actually requires significant website coding skills.
*WordPress -the crowd favorite!
WordPress has got a tight grip on the website building niche of the digital industry.
This platform has the largest share (60.8%) of the CMS market, powering about 34% of all the websites in the world, including some of the biggest brands and corporations there are. While WordPress has two main forms, a hosted version, and another self-hosted version, the latter will be our reference for our comparison.
WordPress; much like Wix and Squarespace is aimed at users with little to no coding skills.
But unlike the others, it also allows room for users to make extensive customizations for more functionalities than either Wix or Squarespace. The WordPress platform can be used to build websites of all types from creating blogs to building ecommerce websites, portfolio websites, professional business websites, etc. There are also tons of plugins to help improve functionality, as well.
WordPress vs Wix vs Squarespace: Who wins?
WordPress will come out on top in this battle of WordPress vs Wix vs Squarespace.
There are currently more than 55,000 plugins in the WordPress directory with loads of features and benefits for WordPress websites. These serve a wide range of purposes from Search Engine Optimization to security and more.
While you may be tempted to take on the WordPress website building process by yourself, it would most likely require a bit or in some cases, extensive knowledge of web development. Even in cases where this demand might be minimal, it could take you like forever to get a grip on how to piece the most basic parts together.
You’ll have to decide whether all of these time and commitment are really worth it for you though.
But in most cases, you’ll be better off hiring a professional website designer to handle the process, regardless of whether you eventually go for WordPress, Wix, or Squarespace.
Need to design highly-converting websites for your business?
You can leverage our expertise and experience at the Black Tusk Web to help you build a website that’s fitting for your brand. Why not contact us to get started today?
We’ll be more than happy to help
Ecommerce: Selling Products and Services Online for the New World
Ecommerce has always been touted as the future of retail, and for obvious reasons.
While it tends to make more products and services options available to consumers, it also comes with a certain level of convenience and could help both buyers and sellers save big on time and money. The ecommerce retail raked in $3.5 trillion in sales in 2019 and this is expected to see close to 100% growth by 2023.
Up until now, ecommerce adoption has been largely driven by the need for convenience.
The reality of today and more specifically, the global pandemic is fueling a new wave of ecommerce revolution that’s not just based on convenience but rather as a new, necessary way of life. If you’ve been contemplating it, right now is the best time for your business to take advantage of this revolution.
Jumping on the ecommerce bandwagon
Ecommerce has seen explosive growth over the years.
For your small business, this could represent a much easier way to sell goods and services, attract a larger customer base, and grow your business beyond expectations. But while it seems easy-peasy, you’ll need to put a certain level of work into this to make it widely successful. If you’re keen on taking your piece of this trillion-dollar industry, here are a few things you should know;
Having the right ecommerce platform is important
Many people erroneously believe that ecommerce is one kind of fully automated business model that doesn’t really require much to become successful on its own. So they just build a website and find themselves struggling to make sales after months or years down the road.
Fortunately, you’ll have access to lots of ecommerce platforms from Woocommerce to Shopify, Bigcommerce, Magento, Squarespace, etc. But choosing the right one, depending on your business’s unique needs, will greatly impact the success of your ecommerce business. While many sellers prefer Woocommerce for its versatility and customizations, here are a few critical factors to consider when you have to choose a platform;
- How scalable is the platform?
- How’s it with SEO and mobile-friendliness?
- Does it support multichannel integration?
- What are the order, product, and return management like?
Knowing what to sell
Setting up an ecommerce website for your business will be much easier if you’re already in the retail business. If you’re however new to this, you might struggle with choosing the right products to sell. What are the best selling products online? How do you choose the best products to sell?
The best thing about ecommerce has to be the easy access to a wide audience.
While you can sell tangible products like apparel to household equipment, electronic gadgets, handcrafted products, you can also sell virtual products such as services and downloadables such as software applications, music or multimedia files, and eBooks, etc. It’s however important to know your target audience so you can customize your marketing and advertising efforts to them.
Developing your brand
This, right here, is also important for success in ecommerce.
You need to develop a brand that resonates with your audience so your product selection, marketing, and every other thing can be tailored to appeal to this audience. This should be evident in everything from your unique selling proposition to your website design and subsequent marketing and advertising efforts.
Taking your retail business online has a lot of advantages.
- The opportunity to position your brand and business before a much wider audience
- The ability to personalize your services and offerings so they can appeal more to your ideal audience.
- Greater opportunity to scale and grow your business over time.
- Opportunity to compete better, even as a small business.
But success here still requires as much work as you can.
You’ll need the expertise of an experienced website designer to help with a top-notch ecommerce website that will guarantee the best of SEO and user experience, while still portraying your brand in the best light.
At Black Tusk Web, we live and breathe design and can create custom ecommerce solutions to help drive your ecommerce business to success. If you’re contemplating building an ecommerce business in Squamish, Whistler, Vancouver and other parts of Canada, we’ll be more than happy to help set up your ecommerce business website for success!
With over 4.5 billion people online in 2020, your business should be on the internet if you don’t plan to be out of business anytime soon. To create a solid online presence for your business, you’ll probably have website design at the core of your strategy. But there’s more to web design than fancy graphics and a couple of texts.
You need to do more than just putting a few pictures and content on the web. While your mom may like that website, you’ll need more than this to win real clients and land more sales. If you’re contemplating website design Squamish, here’s how cutting-edge design can help boost your bottom line.
Superior user experience
Whether you choose to agree or not, user experience on your website will significantly influence overall customer experience as well as customer perception of your business. Your website design Whistler should, therefore, have user-friendliness as one of the defining elements. So, how do you build a user-friendly website?
The focus should be on the following;
⦁ Fast page loading speeds (today’s consumers are becoming impatient with each passing day and can’t put up with slow loading websites). ⦁ Google Page Speed Developers recommend a page loading speed of 2s.
⦁ Actionable and easily navigable layout for a no-frills experience (difficulty and frustrations with using your website will cost you potential customers and sales).
Responsive website design
You need a website that renders perfectly well on devices and screen sizes of all types.
This has something to do with user experience but it’s so important that we have to discuss it separately. To help guarantee maximum lead generation and sales conversion, your website must render neatly and should be easy to use across all platforms, whether on mobile phones, tablets, and desktop.
For responsiveness, a website designer Squamish should focus on;
⦁ Mobile-first design to guarantee exceptional functionality and ease of use on mobile devices since ⦁ mobile sources now account for over 56% of global web traffic. It also helps with SEO!
⦁ Seamless adaptability on devices and screens of all sizes, browsers, and devices to guarantee a hitch-free user experience on all platforms and devices.
Search Engine Optimization (SEO)
Your website should be beautiful inside and out. But even more importantly, it should be seen. So this is where search engine optimization comes in. Your website design Whistler should incorporate SEO into the design.
SEO helps get your web pages to rank high on search engine results pages (SERPs).
This can be very important for your brand awareness, visibility, credibility, and marketing efforts. Wondering why SEO or local SEO is such a big deal? Here are a few reasons;
⦁ Google processes ⦁ more than 3.5 billion searches per day and these accounts for about 51% of total website traffic (SEO lets customers Google their way to your website).
⦁ 78% of local internet searches (near me) result in offline purchases, according to ⦁ Search Engine Land.
All of these are just too much to leave on the table for your competitors.
Fortunately, Google and most of the other relevant search engines would still consider user experience, loading speed, and mobile responsiveness into their ranking factors. Along with on-page SEO strategies, a great Squamish web design agency will help you leverage SEO so you can be exactly where your audience (customers) can easily find you.
Up here are the defining elements that make great websites great.
To build a website that wins high-value clients and guarantees maximum sales conversion, there has to be a balance of aesthetics and functionality. If you’re able to find a website designer Squamish that can deliver on all fronts, your business website will supercharge your marketing to boost your bottom line.
Need professional web design services in Squamish, Whistler, or the surrounding areas?
Look no further than Black Tusk Web. We’ll deploy our unparalleled expertise and robust experience to help you design websites that will inspire your audience to take the required actions. You can contact us today to get started. We’ll be more than happy to help.