Slow websites loading speed kills conversion.
And this is not just an assertion. It’s a statement backed by enough stats and evidence. According to KissMetrics, the average website visitor expects your website to load in less than two seconds. If it’s taking more than three, as much as 40% may abandon the process!
You’ve not spent all of that money on building a website to let prospective customers leave even before they’ve transacted with your business. Here are three reasons your website is loading too slowly, with recommendations for tremendous improvements;
Web hosting plan or provider may affect site speed
Everything from the type of hard drive your hosting provider offers (SSD or HDD) to the available RAM and bandwidth can impact how fast your website loads. GoDaddy website hosting, for instance, has a reputation for being slow. SiteGround, on the other hand, is believed to be much faster, as well.
The same also plays out with the type of hosting plan your website uses. Shared web hosting plans are known for their low-cost prices. But since you have to share server resources with a lot of other websites, your website may experience occasional slowdowns at times.
A dedicated server, on the other hand, gives you better control of resource allocation. If you’re committed to genuinely improving your website speed, this type of hosting plan guarantees the best balance between performance and affordability.
Image sizing and page speed
Images are a double-edged sword. They can make or break your website.
If served properly, they could help convey your idea, support your story, and even make your brand more relatable. But serving up improperly sized images may have less desirable results.
Reducing image file sizes to fit the space where the picture will be on your website can help immensely. Light images, compared to heavy image file sizes, will take up less space on your website. Consequently, this will reduce the amount of data that needs to be transferred when customers visit your website.
The benefits extend beyond just making your website lighter. This guarantees better website speed performance and better user experience, all while still improving SEO.
Plugins and website loading speed
Plugins help enhance the functionality of WordPress websites.
While too many plugins might end up slowing down your website speed, some of the best plugins are well-built enough that you won’t experience any significant lag in speed. Still, there are some plugins purposely designed to help websites boost their page loading speeds.
WordPress plugins like SG optimizer, WP Rocket, and more are some of the best WordPress caching plugins you might want to consider for speed optimization.
Why improve website speed?
Wondering why you need to improve your website speed?
More visitors will keep on abandoning your website if it’s taking forever before they can find what they need or do what they want. This will end up reducing the average time spent on your website while significantly increasing your bounce rate.
For Google, as well as your users, a seamless website user experience is non-negotiable. The more users leave your site, the stronger the signal this sends to Google that your website does not offer enough value and relevance to visitors. This will consequently, send your website page rankings further down the Search Engine Results Pages (SERPs).
If you want to build a wicked fast website, your website hosting and design processes need to tick all of the boxes at the right places. And if there’s anyone you can trust to help you achieve this, the professionals here at Black Tusk Web are more than capable.
Black Tusk Web website design
Black Tusk Web offer website design services for businesses in Squamish, Whistler, Vancouver, and beyond. We use SiteGround dedicated hosting services to ensure your website has all it needs to maintain functioning at incredible speed. We also use reliable plugins from reputable outlets, such as the SG optimizer plugin, among other things.
The expert web design professionals at Black Tusk Web will help you build a high-speed, high-converting business website. With our services, you can easily avoid the pain of slow loading website pages while being sure that your website won’t constantly be crashing down.
Contact Black Tusk Web today to get started!
5 Compelling Reasons You Need a Better Website Now!
A professional website gives your business instant global and local presence which can help you build social proof and boost your brand credibility. According to reliable data from Google, as much as 63% of shopping occasions now start online.
If we’re being honest, then having a business website is a non-negotiable necessity for any growth-driven business in this age. However, there are a million and one reasons why you need a better than an average website. Below are five such reasons;
1. Take advantage of the coronavirus-induced shift in shopping behaviour
Since the first identified cases of COVID-19 in Wuhan, China, the novel coronavirus has spread across different continents leaving nothing but chaos behind. Despite the huge health and economic impact of the COVID-19, the crisis has triggered a major shift in human behaviour.
Everything has changed and social distancing is now the new normal. Here a few statistics that explain the situation better.
- According to Statista, Global online penetration is now 59% with about 4.57 billion active internet users, as of July 2020.
- Daily online grocery sales have almost doubled as of March 2020, compared to 2018. As much as 42% of Americans ordered groceries online in the same period compared to just 22% two years ago.
There’s a mindset shift currently happening concerning consumer behaviour.
Countries around the world are imposing different lockdown measures to curtail the coronavirus. Therefore, Health agencies have recommended social distancing, among other measures to reduce the spread. More people are now shopping online than ever.
Having a professional website is fundamental to maintaining a solid internet presence. Businesses that want to maintain resilience and drive growth in these challenging times need to be positioned right where the audience can find them.
2. Being ‘searchable’ helps you reach your target audience more easily
Having a beautiful website is good. What’s also important is ensuring your website gets found easily by your customers and prospective customers. In our post on what makes a great website design, we emphasized the critical role of Search Engine Optimization (SEO).
In the same way, Proper SEO should be at the core of your website design strategy to help you get found easily by searchers. When your website is able to garner higher SERP rankings (search engine results pages), you can rest assured that your business’s credibility, visibility, and marketing will also benefit significantly.
3. Your business website reflects your brand
Are you proud of your business website?
Does it do a great job of reflecting your company’s brand identity?
These are important questions because most people are going to equate your website to your business. About 88% of B2B customers referenced high-quality information in regards to their recent purchase decisions, according to a recent Gartner survey.
So, regardless of your industry, your business website should tick the boxes in the right places. In many cases, it will be your best chance to make a first impression.
You can’t afford to lose potential customers if you want to sustain business growth.
Everything from aesthetics to layout, website colour tones, information, and more, should, therefore, be top-notch and up to date. This is important to create a positive brand perception, that builds trust with prospects, converts acquired leads, and ultimately impact your business’s bottom line.
4. Your business website must be functional
You need more than just fancy web design. Your business website should be crisp, highly functional, and fully responsive to get customers on board.
This can mean navigating UI and UX in web design to ensure optimal functionality. It could also mean incorporating website features to greatly improve functionality. These features could include sophisticated web forms to boost conversions, online payment systems for products, services, and subscriptions, as well as proper booking systems as more customers want to take care of these processes online instead of in person.
All of these and more will be needed to make it easy for current clients and prospective customers to transact with your business on your website.
5. User experience impacts sales
Are customers enjoying the experience on your website?
You need to deliver a frictionless user experience for customers on your website as this can impact sales and conversion. Things such as minimizing clicks, for instance, can help to reduce user frustration. This can help with navigation and reduce the amount of time and effort it takes the average user to find information or get things done.
There’s also the DISC personality analysis as well, which should also be factored into your web design to help you design a better website for your audience (clients) based on their different personality traits. The DISC tool helps identify differences in personality by considering your audience (clients) as one of the four possible personality profiles.
Who’s your audience?
Clients that fall into this audience class just want results and are straight to the point. They can be quite blunt and not shy to take on challenges.
This audience class prioritizes relationships and more likely to influence others. They’re quite enthusiastic and optimistic but hate to be ignored.
Personality traits for this audience include being calm in their approach, being more supportive, sincere, and cooperative but hates being rushed.
This audience emphasizes quality and competency above all else. They’re not scared to be wrong, prefer getting full details and reasons objectively.
You’ll have to weigh up your audience with the DISC assessment tool to discover your audience’s viability and uniqueness as well as improve your chance of success by designing a website that best suits your target audience.
Overall, a great website design strategy should have user experience as one of its major objectives. Along with DISC analysis and clicks minimization, a user-centred website should consider;
- Using graphic elements, proper layout, text, and interactive elements in synergy to create memorable experiences; and
- Leveraging design creativity and consistency to achieve optimal clarity and simplicity to make the website easy to use.
It’s clear that while you need a business website, a poorly-designed website won’t cut it. Not only can this be a waste of time, but it could also ruin your company’s chances when it comes to brand perception, building credibility, generating leads, and maximizing conversion.
If you’re contemplating building a website that perfectly fits and promotes your brand identity, then the experts at Black Tusk Web will be more than happy to help.
Our teams of web designers, brand design experts, content writing professionals, and SEO gurus are the right mix you need to build websites that clients will find useful, usable, and desirable. The Black Tusk Web team uses an effective project management system that helps us streamline communication, level up the performance of our web design team that effectively takes the burden of website design off our clients.
Want to build a robust online presence?
The Black Tusk web design team will help you build a professional business website that’s not just an interface between your brand and its customers, but one that will help foster the kind of interactions and experiences needed to make your business and its products or services hugely successful.
You’ve decided you need to build an online presence for your company. Congrats!
It makes sense that you want to start with building a professional-looking website. You’ve realized just how much this can mean for your marketing as well as business sales & conversion. The only problem now is; your head is spinning with too many options & you just can’t decide which website builder to use. Should you stick to WordPress? Are you tempted to try what Squarespace or Wix might offer? We understand your dilemma & this guide on WordPress vs Wix vs Squarespace has been compiled to help you make the best decision.
WordPress vs Wix vs Squarespace: Overview
These three are unarguably the biggest website builders out there.
All three have a lot of similarities as well as differences that account for their unique strengths & weaknesses. We’ll briefly touch the main points below;
*Let’s start with Squarespace;
Squarespace’s target audience is basically website builders without any coding skills.
The purpose of the platform is to make website building simple stupid such that anyone can build their own website without having to write a single letter of code. While this sounds great & truly quite great to an extent, the need for this level of simplicity has led to a ‘watered down’ & ‘walled garden’ approach to ensure the quality & functionality of Squarespace’s over 3.6 million websites.
*Then, there’s Wix also;
Another cloud-based website building platform for people who want to build websites without coding.
Wix holds 2.3% of the CMS market & powers 1.3% of all websites on the web. To begin with, you’ll want to use one or two of the main ways most people use to set up a Wix Website. Either you use the ‘Wix Editor’ mode where you pick a template & then add the content or you go the ‘Wix ADI’ mode route.
The ‘Wix ADI’ is the short form for Wix Artificial Design Intelligence.
This method builds your website with little to no input from you just by asking you a few questions & then using publicly-available information about your business. Both methods are aimed at people with no coding or web development skills. But there’s also a ‘Wix Corvid’ (this has nothing to do with COVID-19 lol!).
The Corvid mode offers the greatest functionality of all three methods but actually requires significant website coding skills.
*WordPress -the crowd favorite!
WordPress has got a tight grip on the website building niche of the digital industry.
This platform has the largest share (60.8%) of the CMS market, powering about 34% of all the websites in the world, including some of the biggest brands & corporations. While WordPress has two main forms, a hosted version, & another self-hosted version, the latter will be our reference for our comparison.
WordPress; much like Wix & Squarespace is aimed at users with little to no coding skills.
But unlike the others, it also allows room for users to make extensive customizations for more functionalities than either Wix or Squarespace. The WordPress platform can be used to build websites of all types from creating blogs to building ecommerce websites, portfolio websites, professional business websites, etc. There are also tons of plugins to help improve functionality, as well.
WordPress vs Wix vs Squarespace: Who wins?
WordPress will come out on top in this battle of WordPress vs Wix vs Squarespace.
There are currently more than 55,000 plugins in the WordPress directory with loads of features & benefits for WordPress websites. These serve a wide range of purposes from Search Engine Optimization to security & more.
While you may be tempted to take on the WordPress website building process. it would most likely require a bit or in some cases, extensive knowledge of web development. Even in cases where this demand might be minimal, it could take you like forever to get a grip on how to piece the most basic parts together.
You’ll have to decide whether all of this time & commitment are really worth it for you though.
But in most cases, you’ll be better off hiring a professional website designer to handle the process, regardless of whether you eventually go for WordPress, Wix, or Squarespace.
Need to design highly-converting websites for your business?
You can leverage our expertise & experience at the Black Tusk Web to help you build a website that’s fitting for your brand. Contact us to get started today?
We’ll be more than happy to help
With over 4.5 billion people online in 2020, your business should be on the internet if you don’t plan to be out of business anytime soon. To create a solid online presence for your business, you’ll probably have website design at the core of your strategy. But there’s more to web design than fancy graphics and a couple of texts.
You need to do more than just putting a few pictures and content on the web. While your mom may like that website, you’ll need more than this to win real clients and land more sales. If you’re contemplating website design Squamish, here’s how cutting-edge design can help boost your bottom line.
Superior user experience
Whether you choose to agree or not, user experience on your website will significantly influence overall customer experience as well as customer perception of your business. Your website design Whistler should, therefore, have user-friendliness as one of the defining elements. So, how do you build a user-friendly website?
The focus should be on the following;
⦁ Fast page loading speeds (today’s consumers are becoming impatient with each passing day and can’t put up with slow loading websites). ⦁ Google Page Speed Developers recommend a page loading speed of 2s.
⦁ Actionable and easily navigable layout for a no-frills experience (difficulty and frustrations with using your website will cost you potential customers and sales).
Responsive website design
You need a website that renders perfectly well on devices and screen sizes of all types.
This has something to do with user experience but it’s so important that we have to discuss it separately. To help guarantee maximum lead generation and sales conversion, your website must render neatly and should be easy to use across all platforms, whether on mobile phones, tablets, and desktop.
For responsiveness, a website designer Squamish should focus on;
⦁ Mobile-first design to guarantee exceptional functionality and ease of use on mobile devices since ⦁ mobile sources now account for over 56% of global web traffic. It also helps with SEO!
⦁ Seamless adaptability on devices and screens of all sizes, browsers, and devices to guarantee a hitch-free user experience on all platforms and devices.
Search Engine Optimization (SEO)
Your website should be beautiful inside and out. But even more importantly, it should be seen. So this is where search engine optimization comes in. Your website design Whistler should incorporate SEO into the design.
SEO helps get your web pages to rank high on search engine results pages (SERPs).
This can be very important for your brand awareness, visibility, credibility, and marketing efforts. Wondering why SEO or local SEO is such a big deal? Here are a few reasons;
⦁ Google processes ⦁ more than 3.5 billion searches per day and these accounts for about 51% of total website traffic (SEO lets customers Google their way to your website).
⦁ 78% of local internet searches (near me) result in offline purchases, according to ⦁ Search Engine Land.
All of these are just too much to leave on the table for your competitors
Fortunately, Google and most of the other relevant search engines would still consider user experience, loading speed, and mobile responsiveness into their ranking factors. Along with on-page SEO strategies, a great Squamish web design agency will help you leverage SEO so you can be exactly where your audience (customers) can easily find you.
Up here are the defining elements that make great websites great.
To build a website that wins high-value clients and guarantees maximum sales conversion, there has to be a balance of aesthetics and functionality. If you’re able to find a website designer Squamish that can deliver on all fronts, your business website will supercharge your marketing to boost your bottom line.
Need professional web design services in Squamish, Whistler, or the surrounding areas?
Look no further than Black Tusk Web. We’ll deploy our unparalleled expertise and robust experience to help you design websites that will inspire your audience to take the required actions. You can contact us today to get started. We’ll be more than happy to help.