The Psychology of Colour in Design
Colours speak different languages and evoke different emotions.
Years of studies and research have shown just how influential this design element can be to customer perceptions and decisions. And because it is inextricably linked to branding, proper understanding of the psychology of colour in design can prove vital in helping you make informed branding and design decisions and understanding how customers and potential customers may interact or relate with your brand and its products or services.
Quick facts about colour and design
- Up to 93% of consumers report that visual perceptions may influence their purchasing judgments, according to ColourFast Printing.
- Over 80% of consumers believe that while colour may increase brand recognition, it could also be the main reason they’ll end up buying or not buying a product.
- Joe Hallock’s colour assignment report also revealed that gender differences may impact colour preferences and that while blue is the most acceptable colour for both genders, brown is the least preferred colour.
For brand recognition, colour choices can influence comprehension by as much as 73%, influence learning by up to 68%, and impact reading by about 40%.
How different colours impact design
If you want to build a brand your audience can’t resist, your choice of colours must be based on the best options that will resonate most with your target audience. This should impact everything about your brand from logo design to product design, web design, etc.
So, how exactly do most people react to most colours?
- Blue colours evoke the emotions of trust, safety, calm, and relaxation. Like the blue sky, this colour is often associated with friendliness and happiness both of which are a great way to initiate trust. Facebook, Ford, VISA, and Barclays understand the enormous power of blue and have woven this into their brand and design.
- Black is associated with strength, power, and formality. It is not only the strongest colour on the colour spectrum, but it’s also one of the most desirable. Black fonts have been used in typography since time immemorial. If you want to create an emotion of power, black is good and will be cool alongside most other colours. Nike, Apple, BBC, MTV are just a few of the brands that use this colour.
- Green symbolizes nature and the natural world so it’s synonymous with trees, plants, and the environment. While it’s often the colour of choice for most agro-businesses and retailers of organic foods and beverages, financial-based businesses also use it to symbolize trust and safety as well. Companies like Tropicana, Whole Foods, and Spotify use the green colour.
- Red evokes feelings of urgency, attention, and a sense of importance. It could be used when trying to grab the audience’s attention or when giving warnings about a particular danger. Netflix, CNN, and Target are just a few of the many companies winning with this colour.
- Pink is often seen as feminine but aside from being a girl’s colour, it can also evoke emotions of joy and playfulness. LG, Lyft, T Mobile, and more have this as their primary brand colour.
Colour plays a very important role as a core element of your brand and design. According to the Harvard Business Review, choosing the right colours can increase ease of comprehension. This, of course, is necessary when you’re trying to convey your brand message.
While we agree that colour is too dependent on personal experiences to be classified into specific classes of universal feelings and emotions, you’ll be better off choosing colours that will resonate better with your audience to give you an edge over the competition.
Choosing the right colours should take center stage in your web design strategies every other area of your branding efforts. Should you ever need a competent and experienced web design agency for your company in Squamish, Whistler, Vancouver, and beyond, Black Tusk Web’s web design experts will be more than happy to help you build websites that suit your brand and resonate with your audience.
Contact us today and get your free consultation!
WordPress vs Wix vs Squarespace: Battle of the Builders!
You’ve decided you need to build an online presence for your company. Congrats!
It makes sense that you want to start with building a professional-looking website. You’ve realized just how much this can mean for your marketing as well as business sales and conversion. The only problem now is; your head is spinning with too many options and you just can’t decide which website builder to use.
Should you stick to WordPress? Are you tempted to try what Squarespace or Wix might offer? We understand your dilemma and this guide on WordPress vs Wix vs Squarespace has been compiled to help you make the best decision.
WordPress vs Wix vs Squarespace: Overview
These three are unarguably the biggest website builders out there.
All three have a lot of similarities as well as differences that account for their unique strengths and weaknesses. We’ll briefly touch the main points below;
*Let’s start with Squarespace;
Squarespace’s target audience is basically website builders without any coding skills.
The sole purpose of the platform is to make website building simple stupid such that anyone can build their own website without having to write a single letter of code. While this sounds great and truly quite great to an extent, the need for this level of simplicity has led to a ‘watered down’ and ‘walled garden’ approach to ensure the quality and functionality of Squarespace’s over 3.6 million websites.
*Then, there’s Wix also;
Another cloud-based website building platform for people who want to build websites without coding.
Wix holds 2.3% of the CMS market and powers 1.3% of all websites on the web. To begin with, you’ll want to use one or two of the main ways most people use to set up a Wix Website. Either you use the ‘Wix Editor’ mode where you pick a template and then add the content or you go the ‘Wix ADI’ mode route.
The ‘Wix ADI’ is the short form for Wix Artificial Design Intelligence.
This method builds your website with little to no input from you just by asking you a few questions and then using publicly-available information about your business. Both methods are aimed at people with no coding or web development skills. But there’s also a ‘Wix Corvid’ (this has nothing to do with COVID-19 lol!).
The Corvid mode offers the greatest functionality of all three methods but actually requires significant website coding skills.
*WordPress -the crowd favorite!
WordPress has got a tight grip on the website building niche of the digital industry.
This platform has the largest share (60.8%) of the CMS market, powering about 34% of all the websites in the world, including some of the biggest brands and corporations there are. While WordPress has two main forms, a hosted version, and another self-hosted version, the latter will be our reference for our comparison.
WordPress; much like Wix and Squarespace is aimed at users with little to no coding skills.
But unlike the others, it also allows room for users to make extensive customizations for more functionalities than either Wix or Squarespace. The WordPress platform can be used to build websites of all types from creating blogs to building ecommerce websites, portfolio websites, professional business websites, etc. There are also tons of plugins to help improve functionality, as well.
WordPress vs Wix vs Squarespace: Who wins?
WordPress will come out on top in this battle of WordPress vs Wix vs Squarespace.
There are currently more than 55,000 plugins in the WordPress directory with loads of features and benefits for WordPress websites. These serve a wide range of purposes from Search Engine Optimization to security and more.
While you may be tempted to take on the WordPress website building process by yourself, it would most likely require a bit or in some cases, extensive knowledge of web development. Even in cases where this demand might be minimal, it could take you like forever to get a grip on how to piece the most basic parts together.
You’ll have to decide whether all of these time and commitment are really worth it for you though.
But in most cases, you’ll be better off hiring a professional website designer to handle the process, regardless of whether you eventually go for WordPress, Wix, or Squarespace.
Need to design highly-converting websites for your business?
You can leverage our expertise and experience at the Black Tusk Web to help you build a website that’s fitting for your brand. Why not contact us to get started today?
We’ll be more than happy to help
Ecommerce: Selling Products and Services Online for the New World
Ecommerce has always been touted as the future of retail, and for obvious reasons.
While it tends to make more products and services options available to consumers, it also comes with a certain level of convenience and could help both buyers and sellers save big on time and money. The ecommerce retail raked in $3.5 trillion in sales in 2019 and this is expected to see close to 100% growth by 2023.
Up until now, ecommerce adoption has been largely driven by the need for convenience.
The reality of today and more specifically, the global pandemic is fueling a new wave of ecommerce revolution that’s not just based on convenience but rather as a new, necessary way of life. If you’ve been contemplating it, right now is the best time for your business to take advantage of this revolution.
Jumping on the ecommerce bandwagon
Ecommerce has seen explosive growth over the years.
For your small business, this could represent a much easier way to sell goods and services, attract a larger customer base, and grow your business beyond expectations. But while it seems easy-peasy, you’ll need to put a certain level of work into this to make it widely successful. If you’re keen on taking your piece of this trillion-dollar industry, here are a few things you should know;
Having the right ecommerce platform is important
Many people erroneously believe that ecommerce is one kind of fully automated business model that doesn’t really require much to become successful on its own. So they just build a website and find themselves struggling to make sales after months or years down the road.
Fortunately, you’ll have access to lots of ecommerce platforms from Woocommerce to Shopify, Bigcommerce, Magento, Squarespace, etc. But choosing the right one, depending on your business’s unique needs, will greatly impact the success of your ecommerce business. While many sellers prefer Woocommerce for its versatility and customizations, here are a few critical factors to consider when you have to choose a platform;
- How scalable is the platform?
- How’s it with SEO and mobile-friendliness?
- Does it support multichannel integration?
- What are the order, product, and return management like?
Knowing what to sell
Setting up an ecommerce website for your business will be much easier if you’re already in the retail business. If you’re however new to this, you might struggle with choosing the right products to sell. What are the best selling products online? How do you choose the best products to sell?
The best thing about ecommerce has to be the easy access to a wide audience.
While you can sell tangible products like apparel to household equipment, electronic gadgets, handcrafted products, you can also sell virtual products such as services and downloadables such as software applications, music or multimedia files, and eBooks, etc. It’s however important to know your target audience so you can customize your marketing and advertising efforts to them.
Developing your brand
This, right here, is also important for success in ecommerce.
You need to develop a brand that resonates with your audience so your product selection, marketing, and every other thing can be tailored to appeal to this audience. This should be evident in everything from your unique selling proposition to your website design and subsequent marketing and advertising efforts.
Taking your retail business online has a lot of advantages.
- The opportunity to position your brand and business before a much wider audience
- The ability to personalize your services and offerings so they can appeal more to your ideal audience.
- Greater opportunity to scale and grow your business over time.
- Opportunity to compete better, even as a small business.
But success here still requires as much work as you can.
You’ll need the expertise of an experienced website designer to help with a top-notch ecommerce website that will guarantee the best of SEO and user experience, while still portraying your brand in the best light.
At Black Tusk Web, we live and breathe design and can create custom ecommerce solutions to help drive your ecommerce business to success. If you’re contemplating building an ecommerce business in Squamish, Whistler, Vancouver and other parts of Canada, we’ll be more than happy to help set up your ecommerce business website for success!