5 Compelling Reasons You Need a Better Website Now!

5 Compelling Reasons You Need a Better Website Now!

5 Compelling Reasons You Need a Better Website Now!

A professional website gives your business instant global and local presence. It can help you build social proof and boost your brand credibility. According to reliable data from Google, as much as 63% of shopping occasions now start online.

If we’re being honest, having a business website is a non-negotiable necessity for any growth-driven business in this age. However, there are a million and one reasons why you need a better-than-average website. Below are five such reasons;

1. Take advantage of the coronavirus-induced shift in shopping behaviour

Since the first identified cases of COVID-19 in Wuhan, China, the novel coronavirus has spread across different continents leaving nothing but chaos behind. Despite the huge health and economic impact of the COVID-19, the crisis has triggered a major shift in human behaviour.

Everything has changed and social distancing is now the new normal. Here a few statistics that explain the situation better.

There’s a mindset shift currently happening concerning consumer behaviour.

Countries around the world are imposing different lockdown measures to curtail the coronavirus. Health agencies have recommended social distancing, among other measures to reduce the spread. More people are now shopping online than ever.

Having a professional website is fundamental to maintaining a solid internet presence. Businesses that want to maintain resilience and drive growth in these challenging times need to be positioned right where the audience can find them.

2. Being ‘searchable’ helps you reach your target audience more easily

Having a beautiful website is good. What’s also important is ensuring your website gets found easily by your customers and prospective customers. In our post on what makes a great website design, we emphasized the critical role of Search Engine Optimization (SEO).

Proper SEO should be at the core of your website design strategy to help you get found easily by searchers. When your website is able to garner higher SERP rankings (search engine results pages), you can rest assured that your business’s credibility, visibility, and marketing will also benefit significantly.

3. Your business website reflects your brand

Are you proud of your business website?

Does it do a great job of reflecting your company’s brand identity?

These are important questions because most people are going to equate your website to your business. About 88% of B2B customers referenced high-quality information in regards to their recent purchase decisions, according to a recent Gartner survey.

So, regardless of your industry, your business website should tick the boxes in the right places. In many cases, it will be your best chance to make a first impression.

You can’t afford to lose potential customers if you want to sustain business growth.

Everything from aesthetics to layout, website colour tones, information, and more, should, therefore, be top-notch and up to date. This is important to create a positive brand perception, build trust with prospects, convert acquired leads, and ultimately impact your business’s bottom line.

4. Your business website must be functional

You need more than just fancy web design. Your business website should be crisp, highly functional, and fully responsive to get customers on board.

This can mean navigating UI and UX in web design to ensure optimal functionality. It could also mean incorporating website features to greatly improve functionality. These features could include sophisticated web forms to boost conversions, online payment systems for products, services, and subscriptions, as well as proper booking systems as more customers want to take care of these processes online instead of in person.

All of these and more will be needed to make it easy for current clients and prospective customers to transact with your business on your website.

5. User experience impacts sales

Are customers enjoying the experience on your website?

You need to deliver a frictionless user experience for customers on your website as this can impact sales and conversion. Things such as minimizing clicks, for instance, can help to reduce user frustration. This can help with navigation and reduce the amount of time and effort it takes the average user to find information or get things done.

There’s also the DISC personality analysis as well, which should also be factored into your web design to help you design a better website for your audience (clients) based on their different personality traits. The DISC tool helps identify differences in personality by considering your audience (clients) as one of the four possible personality profiles.

Who’s your audience?

Dominance

Clients that fall into this audience class just want results and are straight to the point. They can be quite blunt and not shy to take on challenges.

Influence

This audience class prioritizes relationships and more likely to influence others. They’re quite enthusiastic and optimistic but hate to be ignored.

Calmness

Personality traits for this audience include being calm in their approach, being more supportive, sincere, and cooperative but hates being rushed.

Conscientiousness

This audience emphasizes quality and competency above all else. They’re not scared to be wrong, prefer getting full details and reasons objectively.

You’ll have to weigh up your audience with the DISC assessment tool to discover your audience’s viability and uniqueness as well as improve your chance of success by designing a website that best suits your target audience.

Overall, a great website design strategy should have user experience as one of its major objectives. Along with DISC analysis and clicks minimization, a user-centred website should consider;

  • Using graphic elements, proper layout, text, and interactive elements in synergy to create memorable experiences; and
  • Leveraging design creativity and consistency to achieve optimal clarity and simplicity to make the website easy to use.

Finally

It’s clear that while you need a business website, a poorly-designed website won’t cut it. Not only can this be a waste of time, but it could also ruin your company’s chances when it comes to brand perception, building credibility, generating leads, and maximizing conversion.

If you’re contemplating building a website that perfectly fits and promotes your brand identity, the experts at Black Tusk Web will be more than happy to help.

Our teams of web designers, brand design experts, content writing professionals, and SEO gurus are the right mix you need to build websites that clients will find useful, usable, and desirable. The Black Tusk Web team uses an effective project management system that helps us streamline communication, level up the performance of our web design team and effectively takes the burden of website design off our clients.

Want to build a robust online presence?

The Black Tusk web design team will help you build a professional business website that’s not just an interface between your brand and its customers, but one that will help foster the kind of interactions and experiences needed to make your business and its products or services hugely successful.

Get Your Website Quote Now!

Key Differences Between UX and UI and Why They Matter for Effective Web Design

Key Differences Between UX and UI and Why They Matter for Effective Web Design

Understanding the fundamentals of design is key to making it work for the end-users.
The term ‘design’ on its own is as vague as it gets. It encompasses a variety of roles and elements with diverse processes and technicalities. Key among these is the UX (User Experience) and UI (User Interface).
While both of these different concepts have been continuously muddled and used interchangeably by certain designers, understanding the theoretical differences along with how these roles and disciplines overlap will go a long way towards creative and effective web design.

Design can be art. Design can be aesthetics.
Design is so simple; that’s why it’s so complicated.
– Paul Rand

Understanding the basics of UI and UX

UI refers to User Interface while UX refers to User Experience. Certainly, that will hardly produce the lightbulb moment you were expecting as far as understanding the basics and differences of these terms go. But both definitions could vary depending on the context as well as whom you ask.
Think of UI in a way similar to graphic design, in that it mostly has to do with visuals. The philosophy behind UX design, on the other hand, revolves around designing a user-centric for the best possible customer experience.
Let’s dig a little deeper;

UI in website design

User Interface, UI design in website design would refer to the processes involved in designing the elements that users have to interact with when using a website. This means that every single element that makes your website interactive, from text boxes to buttons, scroll bars, sliders, and animations, etc would fall under the scope of UX design.

UI design skills, in essence, will help website designers determine the look and feel of your website.
These will include choosing the right colour palette, the shape of buttons, themes, font styles, and line strokes, along with other functional and aesthetic elements needed to create a website that resonates with your brand.

UX in website design
UX, User Interface in website design is about making sure users experience the most possible comfort while they interact with your website. Furthermore, this has it do with making sure that the user interface is properly organized and that every element on the front-end of your website are in sync and fit seamlessly with one another.

The UX design process is iterative.
This process involves leveraging a variety of tools and resources to create wireframes and mockups, among other things, to get user feedback. This feedback is used to get a better view of user preferences and behaviour with the hope of improving or implementing new ways of interaction for optimum user experience.

UI vs UX: Correlation & Key Differences
Both UI and UX are undoubtedly related and can overlap in most cases.
But that does not make them the same as there are certain key differences between the two. A classroom setting, for example, is one of the simplest analogies that can paint a picture of the differences and correlation of both terms simplistically.

In a classroom, there will be desks, chairs, whiteboards, etc.
UI may be equated in this instance to the type of materials used in producing the desks, whiteboard, flooring, the colour of the walls, etc.
You can think of UX as other processes such as;
⦁ how the chairs and desks are arranged for comfortable sitting
⦁ how the chairs and desks are positioned in rows so students and teachers can easily move around
⦁ how the whole classroom setting would be done in a way that students seated at every point in the class can get a great view of the whiteboard or the teacher in front of the class, etc

ux and ui in website design

Key differences between UI and UX

User Interface (UI)

  1. Involves how user interaction is enabled in your website’s front-end design
  2. Involves how website users can use and interact with front-end elements to accomplish a task in real-time
  3. Has more to do with the user journey that links users to their goals
  4. Has more to do with helping people interact with the visual aspects of your website

User Experience (UX)

  1. Involves how and what extent to which user demands are carried out
  2. Involves how to deliver consistent positive experience when users access front-end functionalities on your website
  3. Has more to do with setting goals and targets
  4. Has more to do with the usability of your website

 

UI and UX are complimentary

Regardless of the differences, both of these concepts are complementary.
However, a proper understanding of how they differ and how they correlate can help designers deliver the best possible website designs for the best possible user experience. More reason why the saying that ‘UI without UX is like beauty without brains’ is quite popular.
While UI helps set the standards for your website’s look and feel, UX has more to do with giving users a feeling of ease and comfort while using your website. Both processes are co-dependent and equally important. UX without UI can make your website design appear incomplete or less effective. UI, without an equally pleasant UX, as well can make websites appear less useful to users.

Leveraging UI and UX for effective website design

There has to be a balance between both UX and UI elements for winning and successful website designs.

UI design skills will help you get the best of branding and visual appeal while also ensuring that every detail from UX design is implemented perfectly. Proper UX design skills as well, will help designers ensure that user interactions and expectations are fulfilled with a great sense of ease, comfort, and familiarity.
Looking to build a website for your business in Squamish, Whistler, Vancouver, and beyond?
Our expert web developers at Black Tusk Web boast robust experience and expertise in both UI and UX design services. We’ll be more than happy to leverage our expertise to help you build websites that resonate with your brand, guarantees optimum functionality and consistent positive user experience.
Contact us today to get started!

The Psychology of Colour in Design

The Psychology of Colour in Design

The Psychology of Colour in Design

Colours speak different languages and evoke different emotions.

Years of studies and research have shown just how influential this design element can be to customer perceptions and decisions. And because it is inextricably linked to branding, proper understanding of the psychology of colour in design can prove vital in helping you make informed branding and design decisions and understanding how customers and potential customers may interact or relate with your brand and its products or services.

 

Quick facts about colour and design

  • Up to 93% of consumers report that visual perceptions may influence their purchasing judgments, according to ColourFast Printing.
  • Over 80% of consumers believe that while colour may increase brand recognition, it could also be the main reason they’ll end up buying or not buying a product.
  • Joe Hallock’s colour assignment report also revealed that gender differences may impact colour preferences and that while blue is the most acceptable colour for both genders, brown is the least preferred colour.

For brand recognition, colour choices can influence comprehension by as much as 73%, influence learning by up to 68%, and impact reading by about 40%.

 

How different colours impact design

If you want to build a brand your audience can’t resist, your choice of colours must be based on the best options that will resonate most with your target audience. This should impact everything about your brand from logo design to product design, web design, etc.

 

So, how exactly do most people react to most colours?

  • Blue colours evoke the emotions of trust, safety, calm, and relaxation. Like the blue sky, this colour is often associated with friendliness and happiness both of which are a great way to initiate trust. Facebook, Ford, VISA, and Barclays understand the enormous power of blue and have woven this into their brand and design.
  • Black is associated with strength, power, and formality. It is not only the strongest colour on the colour spectrum, but it’s also one of the most desirable. Black fonts have been used in typography since time immemorial. If you want to create an emotion of power, black is good and will be cool alongside most other colours. Nike, Apple, BBC, MTV are just a few of the brands that use this colour.
  • Green symbolizes nature and the natural world so it’s synonymous with trees, plants, and the environment. While it’s often the colour of choice for most agro-businesses and retailers of organic foods and beverages, financial-based businesses also use it to symbolize trust and safety as well. Companies like Tropicana, Whole Foods, and Spotify use the green colour.
  • Red evokes feelings of urgency, attention, and a sense of importance. It could be used when trying to grab the audience’s attention or when giving warnings about a particular danger. Netflix, CNN, and Target are just a few of the many companies winning with this colour.
  • Pink is often seen as feminine but aside from being a girl’s colour, it can also evoke emotions of joy and playfulness. LG, Lyft, T Mobile, and more have this as their primary brand colour.

 

Final notes

Colour plays a very important role as a core element of your brand and design. According to the Harvard Business Review, choosing the right colours can increase ease of comprehension. This, of course, is necessary when you’re trying to convey your brand message.

While we agree that colour is too dependent on personal experiences to be classified into specific classes of universal feelings and emotions, you’ll be better off choosing colours that will resonate better with your audience to give you an edge over the competition.

Choosing the right colours should take center stage in your web design strategies every other area of your branding efforts. Should you ever need a competent and experienced web design agency for your company in Squamish, Whistler, Vancouver, and beyond, Black Tusk Web’s web design experts will be more than happy to help you build websites that suit your brand and resonate with your audience.

Contact us today and get your free consultation!

WordPress vs Wix vs Squarespace: Battle of the Builders!

WordPress vs Wix vs Squarespace: Battle of the Builders!

WordPress vs Wix vs Squarespace: Battle of the Builders!

You’ve decided you need to build an online presence for your company. Congrats!
It makes sense that you want to start with building a professional-looking website. You’ve realized just how much this can mean for your marketing as well as business sales and conversion. The only problem now is; your head is spinning with too many options and you just can’t decide which website builder to use.
Should you stick to WordPress? Are you tempted to try what Squarespace or Wix might offer? We understand your dilemma and this guide on WordPress vs Wix vs Squarespace has been compiled to help you make the best decision.

WordPress vs Wix vs Squarespace: Overview
These three are unarguably the biggest website builders out there.
All three have a lot of similarities as well as differences that account for their unique strengths and weaknesses. We’ll briefly touch the main points below;

*Let’s start with Squarespace;
Squarespace’s target audience is basically website builders without any coding skills.
The sole purpose of the platform is to make website building simple stupid such that anyone can build their own website without having to write a single letter of code. While this sounds great and truly quite great to an extent, the need for this level of simplicity has led to a ‘watered down’ and ‘walled garden’ approach to ensure the quality and functionality of Squarespace’s over 3.6 million websites.

*Then, there’s Wix also;
Another cloud-based website building platform for people who want to build websites without coding.
Wix holds 2.3% of the CMS market and powers 1.3% of all websites on the web. To begin with, you’ll want to use one or two of the main ways most people use to set up a Wix Website. Either you use the ‘Wix Editor’ mode where you pick a template and then add the content or you go the ‘Wix ADI’ mode route.
The ‘Wix ADI’ is the short form for Wix Artificial Design Intelligence.
This method builds your website with little to no input from you just by asking you a few questions and then using publicly-available information about your business. Both methods are aimed at people with no coding or web development skills. But there’s also a ‘Wix Corvid’ (this has nothing to do with COVID-19 lol!).
The Corvid mode offers the greatest functionality of all three methods but actually requires significant website coding skills.

*WordPress -the crowd favorite!
WordPress has got a tight grip on the website building niche of the digital industry.
This platform has the largest share (60.8%) of the CMS market, powering about 34% of all the websites in the world, including some of the biggest brands and corporations there are. While WordPress has two main forms, a hosted version, and another self-hosted version, the latter will be our reference for our comparison.
WordPress; much like Wix and Squarespace is aimed at users with little to no coding skills.
But unlike the others, it also allows room for users to make extensive customizations for more functionalities than either Wix or Squarespace. The WordPress platform can be used to build websites of all types from creating blogs to building ecommerce websites, portfolio websites, professional business websites, etc. There are also tons of plugins to help improve functionality, as well.

WordPress vs Wix vs Squarespace: Who wins?
WordPress will come out on top in this battle of WordPress vs Wix vs Squarespace.
There are currently more than 55,000 plugins in the WordPress directory with loads of features and benefits for WordPress websites. These serve a wide range of purposes from Search Engine Optimization to security and more.
While you may be tempted to take on the WordPress website building process by yourself, it would most likely require a bit or in some cases, extensive knowledge of web development. Even in cases where this demand might be minimal, it could take you like forever to get a grip on how to piece the most basic parts together.
You’ll have to decide whether all of these time and commitment are really worth it for you though.
But in most cases, you’ll be better off hiring a professional website designer to handle the process, regardless of whether you eventually go for WordPress, Wix, or Squarespace.

Need to design highly-converting websites for your business?
You can leverage our expertise and experience at the Black Tusk Web to help you build a website that’s fitting for your brand. Why not contact us to get started today?
We’ll be more than happy to help

Ecommerce: Selling Products and Services Online for the New World

Ecommerce: Selling Products and Services Online for the New World

Ecommerce: Selling Products and Services Online for the New World

Ecommerce has always been touted as the future of retail, and for obvious reasons.

While it tends to make more products and services options available to consumers, it also comes with a certain level of convenience and could help both buyers and sellers save big on time and money. The ecommerce retail raked in $3.5 trillion in sales in 2019 and this is expected to see close to 100% growth by 2023.

Up until now, ecommerce adoption has been largely driven by the need for convenience.

The reality of today and more specifically, the global pandemic is fueling a new wave of ecommerce revolution that’s not just based on convenience but rather as a new, necessary way of life. If you’ve been contemplating it, right now is the best time for your business to take advantage of this revolution.

 

Jumping on the ecommerce bandwagon

Ecommerce has seen explosive growth over the years.

For your small business, this could represent a much easier way to sell goods and services, attract a larger customer base, and grow your business beyond expectations. But while it seems easy-peasy, you’ll need to put a certain level of work into this to make it widely successful. If you’re keen on taking your piece of this trillion-dollar industry, here are a few things you should know;

 

Having the right ecommerce platform is important

Many people erroneously believe that ecommerce is one kind of fully automated business model that doesn’t really require much to become successful on its own. So they just build a website and find themselves struggling to make sales after months or years down the road.

Fortunately, you’ll have access to lots of ecommerce platforms from Woocommerce to Shopify, Bigcommerce, Magento, Squarespace, etc. But choosing the right one, depending on your business’s unique needs, will greatly impact the success of your ecommerce business. While many sellers prefer Woocommerce for its versatility and customizations, here are a few critical factors to consider when you have to choose a platform;

  • How scalable is the platform?
  • How’s it with SEO and mobile-friendliness?
  • Does it support multichannel integration?
  • What are the order, product, and return management like?

 

Knowing what to sell

Setting up an ecommerce website for your business will be much easier if you’re already in the retail business. If you’re however new to this, you might struggle with choosing the right products to sell. What are the best selling products online? How do you choose the best products to sell?

The best thing about ecommerce has to be the easy access to a wide audience.

While you can sell tangible products like apparel to household equipment, electronic gadgets, handcrafted products, you can also sell virtual products such as services and downloadables such as software applications, music or multimedia files, and eBooks, etc. It’s however important to know your target audience so you can customize your marketing and advertising efforts to them.

 

Developing your brand

This, right here, is also important for success in ecommerce.

You need to develop a brand that resonates with your audience so your product selection, marketing, and every other thing can be tailored to appeal to this audience. This should be evident in everything from your unique selling proposition to your website design and subsequent marketing and advertising efforts.

 

Taking your retail business online has a lot of advantages.

  • The opportunity to position your brand and business before a much wider audience
  • The ability to personalize your services and offerings so they can appeal more to your ideal audience.
  • Greater opportunity to scale and grow your business over time.
  • Opportunity to compete better, even as a small business.

But success here still requires as much work as you can.

You’ll need the expertise of an experienced website designer to help with a top-notch ecommerce website that will guarantee the best of SEO and user experience, while still portraying your brand in the best light.

At Black Tusk Web, we live and breathe design and can create custom ecommerce solutions to help drive your ecommerce business to success. If you’re contemplating building an ecommerce business in Squamish, Whistler, Vancouver and other parts of Canada, we’ll be more than happy to help set up your ecommerce business website for success!