Ecommerce: Selling Products and Services Online for the New World
Ecommerce has always been touted as the future of retail, and for obvious reasons.
While it tends to make more products and services options available to consumers, it also comes with a certain level of convenience and could help both buyers and sellers save big on time and money. The ecommerce retail raked in $3.5 trillion in sales in 2019 and this is expected to see close to 100% growth by 2023.
Up until now, ecommerce adoption has been largely driven by the need for convenience.
The reality of today and more specifically, the global pandemic is fueling a new wave of ecommerce revolution that’s not just based on convenience but rather as a new, necessary way of life. If you’ve been contemplating it, right now is the best time for your business to take advantage of this revolution.
Jumping on the ecommerce bandwagon
Ecommerce has seen explosive growth over the years.
For your small business, this could represent a much easier way to sell goods and services, attract a larger customer base, and grow your business beyond expectations. But while it seems easy-peasy, you’ll need to put a certain level of work into this to make it widely successful. If you’re keen on taking your piece of this trillion-dollar industry, here are a few things you should know;
Having the right ecommerce platform is important
Many people erroneously believe that ecommerce is one kind of fully automated business model that doesn’t really require much to become successful on its own. So they just build a website and find themselves struggling to make sales after months or years down the road.
Fortunately, you’ll have access to lots of ecommerce platforms from Woocommerce to Shopify, Bigcommerce, Magento, Squarespace, etc. But choosing the right one, depending on your business’s unique needs, will greatly impact the success of your ecommerce business. While many sellers prefer Woocommerce for its versatility and customizations, here are a few critical factors to consider when you have to choose a platform;
- How scalable is the platform?
- How’s it with SEO and mobile-friendliness?
- Does it support multichannel integration?
- What are the order, product, and return management like?
Knowing what to sell
Setting up an ecommerce website for your business will be much easier if you’re already in the retail business. If you’re however new to this, you might struggle with choosing the right products to sell. What are the best selling products online? How do you choose the best products to sell?
The best thing about ecommerce has to be the easy access to a wide audience.
While you can sell tangible products like apparel to household equipment, electronic gadgets, handcrafted products, you can also sell virtual products such as services and downloadables such as software applications, music or multimedia files, and eBooks, etc. It’s however important to know your target audience so you can customize your marketing and advertising efforts to them.
Developing your brand
This, right here, is also important for success in ecommerce.
You need to develop a brand that resonates with your audience so your product selection, marketing, and every other thing can be tailored to appeal to this audience. This should be evident in everything from your unique selling proposition to your website design and subsequent marketing and advertising efforts.
Taking your retail business online has a lot of advantages.
- The opportunity to position your brand and business before a much wider audience
- The ability to personalize your services and offerings so they can appeal more to your ideal audience.
- Greater opportunity to scale and grow your business over time.
- Opportunity to compete better, even as a small business.
But success here still requires as much work as you can.
You’ll need the expertise of an experienced website designer to help with a top-notch ecommerce website that will guarantee the best of SEO and user experience, while still portraying your brand in the best light.
At Black Tusk Web, we live and breathe design and can create custom ecommerce solutions to help drive your ecommerce business to success. If you’re contemplating building an ecommerce business in Squamish, Whistler, Vancouver and other parts of Canada, we’ll be more than happy to help set up your ecommerce business website for success!