Knowledge Centre
2021 Online Shopping Trends: Navigating the Shift to Online Shopping
2020 will go down as a tough year, and for obvious reasons. But at the same time, the year has brought more progress in ecommerce and digital retail than any year in recent times. And you don’t have to look too far to see the evidence for this. In October 2020, the...
3 Reasons Your Website is Loading Too Slowly & How It’s Destroying SEO & UX
Slow websites loading speed kills conversion. And this is not just an assertion. It’s a statement backed by enough stats and evidence. According to KissMetrics, the average website visitor expects your website to load in less than two seconds. If it’s taking more than...
5 Compelling Reasons You Need a Better Website Now!
5 Compelling Reasons You Need a Better Website Now! A professional website gives your business instant global and local presence which can help you build social proof and boost your brand credibility. According to reliable data from Google, as much as 63% of shopping...
Key Differences Between UX and UI and Why They Matter for Effective Web Design
Understanding the fundamentals of design is key to making it work for the end-users. The term ‘design’ on its own is as vague as it gets. It encompasses a variety of roles & elements with diverse processes & technicalities. Key among these is the UX (User...
The Psychology of Colour in Design
The Psychology of Colour in Design Colours speak different languages and evoke different emotions. Years of studies & research have shown just how influential this design element can be to customer perceptions & decisions. And because it is inextricably linked...
WordPress vs Wix vs Squarespace: Battle of the Builders!
You’ve decided you need to build an online presence for your company. Congrats! It makes sense that you want to start with building a professional-looking website. You’ve realized just how much this can mean for your marketing as well as business sales &...