The formula for a high converting small business website

You know what they say – “you only get one chance to make a first impression.” And if you are a small business owner, that first impression is often your website. It is the face of your business and needs to be engaging, informative and above all else, convert visitors into customers. So how do you make sure your small business website hits all of these marks? The answer lies in getting the formula just right.

Pick A Design That Fits Your Brand

When it comes to web design, there are dozens and dozens of templates out there – some free and some paid. But while the design should be eye-catching and aesthetically pleasing, it also needs to fit with your brand’s overall look and feel. Make sure that all aspects of design (fonts, colors, graphics, etc.) represent your company accurately as this will help turn visitors into loyal customers.

Here are some for the more popular website builders for WordPress that will make website designing a lot easier!

Elementor: With a range of drag-and-drop widgets, Elementor is an intuitive platform that helps you build custom websites in minutes with no coding knowledge required. It has hundreds of templates to choose from along with complete control over the design of your website and unlimited revisions until it looks perfect.

Beaver Builder: Beaver Builder provides an easy way for anyone to create beautiful, responsive websites without any coding knowledge needed. It offers a variety of themes and page templates as well as dozens of professionally designed addons that make it simple to customize your website’s look and feel.

Divi Builder: Divi Builder is a powerful all-in-one website building platform that uses visual drag & drop technology to create stunning websites quickly and easily with no need for any programming skills or experience. It also offers more than 80 different page elements to help you customize every aspect of your site’s design, including advanced typography controls, custom color schemes, parallax backgrounds, and more.

Visual Composer Website Builder: Visual Composer Website Builder is a powerful yet user-friendly platform that helps users build beautiful websites quickly with no technical skills required. It includes themes, templates, media library, drag & drop functionality, live editing capabilities and fully customizable pages designs making it the perfect choice for creating professional looking sites in minutes.

Themify builder: themify builder is a powerful but easy-to-use drag & drop framework that makes building custom WordPress sites fast and painless with its robust set of features such as live preview mode, template library and theme customization options allowing you to create truly unique webpages from scratch or readymade predefined design skins at an affordable price  .

SiteOrigin Page Builder : SiteOrigin Page Builder is feature rich yet lightweight plugin that provides everything you need in order to get creative with designing pages on your WordPress site in minutes without writing any code or having any prior development experience whatsoever . It includes dozens of user-friendly UI elements such as columns , buttons , sliders , toggle boxes , accordions , galleries , tabs etc enabling users to create beautiful layouts hassle free .

WPBakery Page Builder : WPBakery Page Builder is another excellent option when it comes to creating stunning websites using an intuitive drag & drop interface . It has everything you need including 50+ content elements for adding images , text , buttons , forms etc plus 200+ premade page templates all within an organized backend interface which simplifies the web building process even further .

Make Navigation Easy For Visitors

Navigation should be simple for a visitor so they can easily find what they are looking for without having to think too hard or search too deep. Simple menus that display links to different pages within the website are key when designing a great user experience on a small business website. Additionally, adding breadcrumbs so people can track where they have been on the site will make it even easier for them to get around quickly and efficiently.Positive redundancy, when used in website design and website navigation, can help capture more users, as it allows for multiple triggers that lead to the same place. By offering multiple options, websites can better cater to different personalities and user preferences. For instance, a website may offer both a large button on the homepage as well as a text link to navigate to the same place. This way, users who prefer visual cues can click on the button while those who enjoy text-based navigation have the option of doing so instead. Furthermore, by having redundant navigation elements present on different pages within a website, users are less likely to get lost or confused while browsing. Positive redundancy also helps reduce cognitive load – since users know that they will eventually find their destination regardless of which route they take, they don’t need to remember any specific instructions or paths in order to reach it. As such, positive redundancy is an effective tool for creating intuitive and user-friendly websites.


Include A Clear Call To Action

Call to actions are an essential element of website design and website navigation. They are a way to give visitors direction while they explore the website, and they create opportunities for visitors to take action. By making it easy for visitors to take the desired action, such as signing up for a newsletter or completing a purchase, businesses can increase engagement, conversions and customer satisfaction.

CTAs should be easily distinguishable from other elements on the page and prominently placed in order to draw attention. The text used in CTAs should clearly convey what action it is prompting users to take, such as “Sign Up” or “Download Now”. Color can also be used to help visitors identify CTAs quickly; many websites use bright colors like yellow or orange for their CTAs so that they stand out from the rest of the page. Additionally, consistent placement of CTAs throughout the website helps users recognize them quickly when visiting different pages.

In addition to being used on websites, email marketing lists allow businesses to stay connected with customers by sending promotions, updates and event information directly into their inboxes. Creating an email list requires businesses to have a signup form on their site which prompts customers to enter their email address and other contact information. To ensure that customers become subscribers, engaging call-to-actions need to be included alongside the form asking customers subscribe now or join our mailing list. This encourages people who are interested in learning more about your products or services to sign up and keep informed about company news and updates that may interest them.

Mailchimp is an incredibly powerful and versatile tool for website owners, providing a range of features that can be used to create a seamless user experience from start to finish. As a call to action on your website, linking to Mailchimp is an excellent way to engage and convert visitors into paying customers or regular subscribers. Here are some of the best ways you can use Mailchimp linked from your website as a call to action:

Create Subscription Forms: By creating subscription forms on your site, customers can easily sign up for email lists, newsletters or other services that you offer. This helps you capture leads and keep them engaged with your brand. You can even customize the form fields according to your needs, allowing you to collect valuable information about your customers such as their location and interests.

Offer Discounts & Rewards: Using Mailchimp linked from your website, you can offer discounts or rewards for customers who subscribe. This encourages people to sign up for your newsletter or follow other offers that you have available. By offering incentives like this, you’re more likely to attract and retain customers over time.

Automate Customer Journeys: With MailChimp’s powerful automation tools, it’s easy to set up automated customer journeys that help move leads down the sales funnel faster while providing personalized experiences tailored specifically for them. For example, you could use automation sequences triggered by customer events such as signing up for a newsletter or visiting certain pages on your site.

Engage Your Audience With Content: Linking directly from your website allows you to share content such as blog posts with readers without having them go through the hassle of manually subscribing each time they read something new. Not only does this help deliver content quickly and efficiently but it also makes sure that people stay engaged with what’s going on at all times!

Overall, there are numerous ways in which linking MailChimp from your website as a call-to-action can help benefit both business owners and their customers alike – by capturing leads easier than ever before; offering discounts & rewards; automating customer journeys; and engaging audiences with content in real-time – it’s no wonder why so many site owners choose MailChimp as their go-to solution when looking for effective calls-to-action!

There you have it – the perfect formula for creating an effective small business website! By focusing on design elements that reflect your brand, making navigation easy for visitors and including clear calls-to-action throughout each page, you can create an inviting space that will draw people in and keep them coming back again and again. With this approach in mind, you will soon be able to craft the perfect online presence for your small business!



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