Lead generation has always been one of the core driving forces of great website design. But it’s not enough that your website generates a healthy stream of leads for your business. You also need to commit to increasing your website conversion rate.
Don’t stop at converting skeptical prospects into piping hot leads.
You have to ensure these hot leads translate to more business calls and sales. While a lot of factors may impact this, incorporating the five tools and tips below will go a long way to help you hit the website conversion rate bullseye.
1. OptinMonster – Grow your email list
There’s a reason why they say the money is in the list.
According to OptinMonster, 92% of online adults use email, with about 61% using it almost every day. Studies have also shown just how important marketing emails can be in turning window shoppers into purchasing customers, boosting engagement as well as improving customer loyalty and retention.
43% of Americans subscribe to email lists, with at least a third of the entire US retail email list having purchased at least once from the brands sending them emails.
The case for email marketing is a strong one.
And while it can be challenging to build a list, website conversion rate optimization tools like OptinMonster can make a whole lot of difference even if you’re building a list from the ground up. This will come in handy when you’re looking to turn a sizable chunk of your website traffic to email subscribers and paying customers.
2. MailChimp – Manage and automate email marketing
Email marketing accounts for the greatest portion of revenue for 59% of marketers. If you’re not actively doing this, you sure are leaving too much on the table for your competitors.
Ecommerce businesses, for instance, can leverage the ‘abandoned cart strategy’ to turn even the coldest of leads to buyers. Statistics have it that this strategy can result in sales in up to 60% of cases and plans for future purchases in about 70% of cases. But with email marketing, personalization and automation are two very important factors.
Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017 – Statista.
Personalized abandoned cart emails may cause up to 60% of shoppers to return and complete their purchase. Also, automated emails generate 320% more revenue, compared to non-automated emails.
Personalization ensures your subscribers can receive emails that are much more relevant to them rather than being too broad or generic. This is a tough call when you’re dealing with subscribers in their hundreds or thousands. Fortunately, with tools like MailChimp and Constant Contact, among others, personalization and automation of your emails will always be a breeze.
3. Hootsuite – Connect with your customers on social media
More than half of the world’s 7.6 billion people are now on social media.
Chances are your customers regularly frequent one or more of the most popular platforms such as FaceBook, Instagram, Twitter, Snapchat, LinkedIn, etc.
90% of people on Instagram follow at least one business.
83% of the 1 billion people on Instagram report using the platform to discover new products and services with a greater 87% saying they took specific actions such as making a purchase after seeing product information on Instagram. (Facebook for Business)
Instagram is just one of these many opportunities.
Once you identify where your audience is more likely to hang out, you’ll need to establish your brand presence on these platforms to better connect and engage with your audience.
Tools like Hootsuite, Social Sprout, and Buffer Publish make it easy to monitor multiple social media platforms from a single channel. They can help you schedule and automate posts in advance, gain insights into your analytics, engage your audience better and even deliver better customer service experience via your social platforms.
4. CrazyEgg – Track what works and what doesn’t
Success often requires a lot of trials and errors and marketing also involves A/B testing to figure out strategies that guarantee better performance.
If this idea excites you, and it should, the one-of-a-kind Crazy Egg website conversion rate optimization tool can help you track and analyze how website visitors interact with your website. This gives you deeper insight into the buyer’s journey, enabling you to identify glitches such as slow website loading speed and other issues capable of impacting user experience, and ultimately, leads conversion. Crazy Egg also helps website administrators with A/B testing to set up specific pages to determine what works best.
5. Mention – Monitor, analyze, and respond to brand mentions
Social media has made the world more connected than it’s ever been.
While many brands and businesses continue to invest in paid digital advertisements, and rightly so, some tend to lose sight of the importance of guarding and strengthening their brand reputation by taking control of the conversations around their brand. Tools like Mention as well as Cyfe and TweetDeck are great for this.
These tools help you monitor brand mentions from your user base so you can craft ideal responses to this. There are many reasons why this is a big deal.
According to Forbes;
- 81% of consumers prioritize customer experience as a competitive differentiator that can impact their purchasing decision. God help you if the conversations around your brand aren’t favorable enough.
- 77% of consumers prefer brands that seek out and apply customer feedback. And;
- Consumers can pay up to 17% more patronizing a brand with a great reputation for service.
Gaining enough leads is one thing.
But leads don’t automatically convert to sales on many occasions.
Regardless of wherever your prospects are in their buyer’s journey, incorporating some of the tools and tips we discussed above can help make a world of difference as far as boosting your website’s conversion rate is concerned. From building your email list with tools like OptinMonster to personalizing automated emails with MailChimp and Constant Contact, using the right tools alongside great product and service offerings and an overall positive customer experience will not only help you generate more leads but also ensure these leads convert to sales to further boost your business’s bottom line.
Want more leads and sales? Who doesn’t!
Whether you’re in the process of building a business website or looking to significantly boost conversion rate across your website, we’ll be more than happy to help.
If you’re all set for this next phase of growth, do click here to book a consultation session with the digital marketing and conversion rate experts at Black Tusk Web.